Communication Strategy
We work with brands to develop an engaging and authentic communications plan that contributes to their organization's objectives, including content, marketing collaterals, videos, and design. We work as an extension of their teams to deeply understand their key stakeholders, consumers, products and competitors before identifying the key needs and messaging. We will not be afraid to tell them if something isn’t working! Establishing trust and a close relationship with our client partners to truly deliver a communications plan that is effective yet tailored to their unique organization.
Social Media Strategy
Our approach to social media strategy is deeply rooted in telling your story on the right platforms at the right times through compelling creatives. We start by understanding your business, priorities, and audience engagement goals. We combine this with market research to develop a strategy that identifies content, frequency, themes and ideas aimed at achieving your business objectives. We understand the nature and tone of your brand and come up with a unique voice for social media coupled with the best-in-class practices. With us, there will never be a shortage of ideas!
Brand Development
When we work with you to develop your brand identity, we first start with understanding your story. What motivated you to start the business, what difference are you looking to make in people’s lives, the journey so far and the vision for the future. We couple that knowledge with in-depth market and consumer research to craft an authentic and compelling brand identity which includes visual identity, positioning and voice. We approach brand development with honesty and empathy which is what truly makes a difference in the world.