The Soul Harbour is a soulful brand created by a counseling therapist and energy healer, Tanvii Bhandari, who creates unique jewellery with intention. She founded ‘The Soul Harbour’ as a part of her passion project, as she always believed that our style—what we show to the world is a reflection of us and what we like best about our inner selves! All the products that she curates transcend generations, ages, and genders and relate to you on a personal level.
Growing up in a home filled with joy and love, she soon became deeply involved in spirituality and sensing energies around her. She now aims to bring you products that spread joy in your daily lives. Even though most of the products step away from the daily functional category, each product has a story. Nothing is mindless; in fact, it is intentional. Instead of hoarding mindless clutter, her products become a part of your story.
Her products range from rings and bracelets to earrings and pendants. Each of these is made of different gemstones that she personally handpicks and designs with her whole heart. Although most of us cannot confirm if a crystal can magically erase all our problems, we also cannot deny the surge of calm or upliftment that we felt while holding one in our hands.
Our role involved developing a social media strategy that incorporated the uniqueness of the brand and translated it to social media platforms. Along with that, we were also involved in connecting the brand to different store outlets to drive brand awareness and generate leads.
Social Media Marketing
We developed a Content Strategy on a quarterly basis that translated The Soul Harbour’s ideologies into marketing content and visuals.
It is a soulful and whimsical brand. Each product is raw in its own way but it tells a story. Our main objective was to bring out this soulfulness and narrative of the brand across all communication platforms. We did so by developing, implementing, and managing our social media strategy.
Apart from that, storytelling played a huge role in our social media strategy by helping the right kind of audience resonate with the brand.
December 15, 2021