We Swasth Foundation is a non-profit that is focused on Sustained Well-being through Analysis, Service, and Training with Harmony. It was founded in 2009 with the intention of providing a range of affordable and high-quality primary-preventive health services. As they started working in the healthcare industry, they soon realized the need for a shift in the way health is approached.
Swasth Foundation is working to build a health ecosystem by striving toward sustained well-being, integrating disciplines to provide holistic care, and enabling taking care of own’s health. Currently, they have two ongoing programs that work towards the same goal of health and joy for all–Swasth India Medical Centre and Swasth Yog Institute.
Swasth India Medical Centre is a network of ‘one-stop-shop’ primary healthcare clinics, located in the slum areas of Mumbai, that provide patient-centric, high quality, and affordable care at half the market rates.
Swasth Yog Institute works to create an ecosystem that enables a state of internal harmony (Yog) within each individual’s body, vital energies, mind, and emotions, thus, freeing us to be our true, full self, and live our potential.
We are working with them as their communications and marketing team. Here’s what we have worked on so far –
Our first task involved doing an overhaul of the entire organization. From tweaking their logo and fonts to aligning their color scheme and visual identity, we have revamped their brand identity to match their current brand standing.
Swasth Foundation has many moving parts. They have many offerings within each of their programs that have changed over the years. Here, our job was to conduct an audit of their current status and develop a positioning and communication strategy that clearly communicates the organization’s core and its key programs to various stakeholders, mainly consumers, and donors.
Swasth India Medical Centre
Swasth India Medical Centre is one of their primary programs established for the urban poor and low-income housing population living in the slum areas of Mumbai. It is a chain of charitable clinics that run on donations. One of the key challenges that they face as an organization is driving footfall to these clinics–getting their primary consumers to avail their offerings.
Thus, our main task was to come up with a plan to change the messaging and visual identity of this vertical in such a way that we drive more potential customers into the clinics. In order to do this, we did a field visit to some of their clinics, developed a communication strategy that would work for their target audience, and revamped the look and feel of their clinics.
December 15, 2021