Meri Body is a nonprofit organization focused on making female body literacy accessible to all by using technology and community-driven approaches to shift the ecosystem around menstrual and reproductive wellbeing.
Meri Body uses a unique approach that combines digital technology (a free app available on the Play Store) with tested systems of on-ground efforts. It has tapped into these new developments through partnerships with global organizations as well as local NGOs and schools. The Meri Body app introduces the various phases of the monthly cycle including a calendar that can be adjusted by each individual. Animation videos and multilingual voice-overs ensure that our app is used and understood by a wide audience.
The app’s functionality doesn’t just help women track their periods, but also helps them understand why periods occur. Moreover, our fictional characters Seema and Auntie Vidhya cover topics such as periods, contraception, fertility, family planning, sexuality, and reproduction. I have been a core team member and marketing lead working directly with the founding team in The Hague, Netherlands since February 2020. From developing its initial marketing strategy to adapting it to meet the new challenges facing us due to Covid, I have been at the helm of the marketing strategy for Meri Body which continues to drive results.
Online Training Sessions
In partnership with various global organizations such as Masterpeace and Bovenlander Foundation, we have organized a series of online training sessions for adolescent girls in tier 2 cities of India like Bhubaneswar to educate them on menstrual health and hygiene. Through these sessions, we have driven behavior change of not just the students but also the teachers and other faculty by creating open dialogues, sharing practical information, and educating the adolescents in an engaging manner. My role in this has been to design the curriculum, session content and be a support facilitator for the sessions.
Read more – https://masterpeace.org/india-meri-body/
We have leveraged social media and ad campaigns to drive over 20,000+ installs of the Meri Body app since its launch and garner over 3Million+ impressions across online platforms. The social media strategy for Meri Body revolves around driving education on menstrual health and hygiene leveraging the brand’s characters Seema and Auntie Vidhya.
December 15, 2021