A deep, honest look at our journey

About

who i am

Hi I am Arushi

I started Ebb and Flow as a boutique communication consulting studio for heart-centered soul-driven businesses. It is a result of a deep personal transformation that I experienced through working with purpose-driven businesses across geographies and industries.

Through my entrepreneurial journey, I have learned a lot about myself and the power of telling raw, authentic stories. I have been challenged to step into my power to make my voice heard and in turn make their voices heard. But if you have to make a change in the world, you have to speak up.

I have also realized that balancing purpose and passion is a delicate and often difficult art. It’s for this reason that I keep my models of working, teams and budgets flexible and scalable. If a project resonates with me, I will find a way of working for it.

If you want to see how I got here, scroll down to get a glimpse of my journey.

IMG_20220121_134419 (2)
biography

Lead strategy roles for agencies, startups & OTT platforms

Across geographies like Jakarta, Delhi, Mumbai, and Goa

These smaller but essential stints led me to bigger opportunities like running a full-service and first-of-its-kind digital command centre for Philips Electronics in Singapore. This multi-year project was so successful in changing the way social media was used in business planning that I was invited to speak at the prestigious Cannes Lions Festival in 2016 along with the Philips team. 

I have also been fortunate enough to get to work with some of the brands I grew up loving. I was a part of the launch team for Spotify in Asia Pacific working directly with their Swedish HQ and campaign strategist for other brands like Lego and Porsche. 

Personal Info

CONTACT ADDRESS

SCO 22, Sector 15 Part 2, Gurugram 122022

GENERAL INQUIRIES

[email protected]

SOCIAL MEDIA

Main skills

  • Social Media Strategy
  • Content Strategy
  • Creative Development
  • eCommerce
  • Digital Marketing Strategy

My best work

  • Philips
  • Pulse
  • Diageo, Jakarta
  • Araku / Budweiser
  • Paper Boat Collective
find out more

My experience and years of education

Education

2005-2009
Harvard University Bacheloor of science
2009-2012
International School Ignite Visibility

Experience

2005-2009
Customer Service Representative Black Knight Financial
2009-2012
Creative Manager Ignite Visibility
2012-2018
Art Senior Director Titan Growth
The Journey

How did I get here

2011

Learning the ropes in sunny Brighton

After finishing my masters at Cardiff University, I used my off term-time to work with a boutique social media agency in Brighton, UK learning the ropes of SEO, YouTube and blogging.

2012

Landing in Singapore

After many visa issues and divine intervention, I ended up in Singapore working with Philips Electronics managing a digital campaign in their healthcare department.

2013

Shifting Gears

Realizing that I have a LOT more to learn, I shifted focus to working with agencies and learning as much as I can. Six years later, I had climbed up the ladder to head positions but secretly started to get disillusioned with the unforgiving fast pace of Singapore.

2017

Leap of faith… to Jakarta

Taking a leap of faith, I accepted a job in Jakarta, Indonesia which turned out to be the best and worst thing I could have done. It challenged me in all the ways I could imagine and ultimately led to me realizing that my skills (and deep passion for storytelling) was wasted on big corporate organizations.

2020

The E Word

As if the universe was listening, I fell in love and decided to move back home to India not knowing what was next. As expected, it wasn’t a linear graph and led to various detours with stints at startups and boutique agencies which ultimately made me quit the corporate world and take the plunge into entrepreneurship.

Top
oh hello you
A boutique
communications consulting studio

GENERAL INQUIRIES
[email protected]

SOCIAL MEDIA