who am i

Hi, I’m Arushi.

Arushi Sharma


Ebb & Flow is a natural extension to my career so far which has been driven by my deep desire to align passion with purpose and tell raw, authentic stories.
From my first job at a small expat-run media company in Delhi to heading the social media team for one of South East Asia's leading advertising agencies, it has been quite the ride.
I have spent over a decade working with big and small organizations from a wide range of industries crafting stories that create meaningful engagement with their audiences.
Now, I hope to lend my expertise to businesses that align with my purpose and passion.

We work with heart-centered, soul-driven businesses across industries and geographies

A heart-centered business is one started with the intention to do good. It inherently centers around making a positive impact in its customer’s life. From coaching and wellness to sustainability and social impact, a heart-centered business combines profit with purpose. 

By combining research, proprietary communication models, and putting our heart and soul we are able to craft authentic brand stories for our clients that deliver results. 

Arushi combines amazing talent, attitude, and integrity. She is great at taking teams and transforming them; making them more effective, and getting better work out of the agency as a result. Beyond her experience and knowledge on all things social, I really appreciated her drive and resilience in taking on the biggest, most challenging assignments, and her attention on even the smallest ones. She is also a great boss to her team.
Farris Baharom
Head of Marketing Services at Grab Malaysia
Arushi has the ideas, energy and determination to succeed. Combine that with skills and expertise and you have a winner. I'd hire her back in a heartbeat
Sanjana Chappalli
Vice President of Marketing, Go Moment
Beyond having a natural talent for her job scope, Arushi impressed me most through her dedication. She never fails puts in her 150% in every piece of work she produces.
Fairil Yeow
Vice President, Team LEWIS
Having worked with Arushi for almost two years, I can confidently say that she is one of the most digitally savvy social media managers in Singapore. On a daily basis she provided strategic recommendations for clients, whether it be for content, SEO or social media. The energy she brings to the team makes her a pleasure to work with. I would definitely include Arushi as part of my dream team for new business, she brings enthusiasm, digital expertise and a high quality work (both research, written and presentation) to the table every time.
Suelyn Howe
Global Sales Excellence Manager, Microsoft
Working with Arushi was and is an absolute pleasure. Arushi's the colleague that you want by your side every step of the way, always on hand to support, no task too big or small. I look forward to seeing Arushi's career grow as i'm certain she's on the continued journey to great things!
Francesca Babet
Head of Gyro Singapore
oh hello you
A boutique
communications consulting studio

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